Culinary Tourism: How to Develop Your Taste of Place
Name:
Culinary Tourism: How to Develop Your Taste of Place
Date:
September 15, 2016
Time:
8:30 AM - 2:00 PM PDT
Website:
http://www.inwp.org
Event Description:
Inland Northwest Partners Fall Meeting
Culinary Tourism: How to Develop Your Taste of Place
A G E N D A
8:30 a.m. – 9:00 a.m. Registration and Continental Breakfast
9:00 a.m. – 9:15 a.m. Welcome & Introductions
Paul Kimmell, Board Chairman, INP Board of Directors
9:15 a.m.-10:15 a.m. Food Tourism 101: Key Strategies, Market Readiness & the Importance of Partnerships
Rebecca Mackenzie, Executive Director
Culinary Tourism Alliance
Toronto, Ontario
10:15 a.m.-10:30 a.m. Break
10:30 a.m.-11:15 a.m Cultivating a Culinary Culture: The Ultimate Success Story
Dr. Steve VanAusdle, President (retired)
Walla Walla Community College
Walla Walla, WA
11:15 a.m.-12:15 p.m. Best Practices: Regional Case Studies
~Winning with Wine: The Lindsay Creek Story
Art McIntosh, Owner/Winemaker, Linday Creek Vineyards
~Hail to the Inland NW Ale Trail & the Spokane Cork District
TJ Hake, Vice-President, Visit Spokane
~Agritourism in Action: The Brush Creek Creamery and Pie Safe Bakery
Webb French, Co-Owner, Brush Creek Farms, Deary, ID
12:15 p.m.- 1:45 p.m. Lunch & Keynote Presentation
The Anatomy of a Foodie: Characteristics, Behaviors,
Marketing Trends & Techniques
Rebecca Mackenzie, Executive Director
Culinary Tourism Alliance
Toronto, Ontario
1:45 p.m. - 2:00 p.m. Community Reports & Closing Remarks
Paul Kimmell, Board Chairman, INP Board of Directors
2:00 p.m. – 3:00 p.m Lindsay Creek Vineyards Tour & Wine Tasting (Optional)
About Rebecca Mackenzie:
Rebecca is passionate about agriculture, tourism, and culture. She is lucky in her role as Executive Director for the Culinary Tourism Alliance as it enables her to work with stakeholders from a variety of sectors across the province, the country and the globe, supporting the development of local economies through building new business partnerships and community driven experiences that showcase “taste of place”. Over her tourism development career, Rebecca has been instrumental in developing tourism products including Prince Edward County’s award winning Taste Trail and Arts Trail; the Culinary Tourism Alliances Feast On™ designation program and her own sports tourism business.
Culinary Tourism: How to Develop Your Taste of Place
A G E N D A
8:30 a.m. – 9:00 a.m. Registration and Continental Breakfast
9:00 a.m. – 9:15 a.m. Welcome & Introductions
Paul Kimmell, Board Chairman, INP Board of Directors
9:15 a.m.-10:15 a.m. Food Tourism 101: Key Strategies, Market Readiness & the Importance of Partnerships
Rebecca Mackenzie, Executive Director
Culinary Tourism Alliance
Toronto, Ontario
10:15 a.m.-10:30 a.m. Break
10:30 a.m.-11:15 a.m Cultivating a Culinary Culture: The Ultimate Success Story
Dr. Steve VanAusdle, President (retired)
Walla Walla Community College
Walla Walla, WA
11:15 a.m.-12:15 p.m. Best Practices: Regional Case Studies
~Winning with Wine: The Lindsay Creek Story
Art McIntosh, Owner/Winemaker, Linday Creek Vineyards
~Hail to the Inland NW Ale Trail & the Spokane Cork District
TJ Hake, Vice-President, Visit Spokane
~Agritourism in Action: The Brush Creek Creamery and Pie Safe Bakery
Webb French, Co-Owner, Brush Creek Farms, Deary, ID
12:15 p.m.- 1:45 p.m. Lunch & Keynote Presentation
The Anatomy of a Foodie: Characteristics, Behaviors,
Marketing Trends & Techniques
Rebecca Mackenzie, Executive Director
Culinary Tourism Alliance
Toronto, Ontario
1:45 p.m. - 2:00 p.m. Community Reports & Closing Remarks
Paul Kimmell, Board Chairman, INP Board of Directors
2:00 p.m. – 3:00 p.m Lindsay Creek Vineyards Tour & Wine Tasting (Optional)
About Rebecca Mackenzie:
Rebecca is passionate about agriculture, tourism, and culture. She is lucky in her role as Executive Director for the Culinary Tourism Alliance as it enables her to work with stakeholders from a variety of sectors across the province, the country and the globe, supporting the development of local economies through building new business partnerships and community driven experiences that showcase “taste of place”. Over her tourism development career, Rebecca has been instrumental in developing tourism products including Prince Edward County’s award winning Taste Trail and Arts Trail; the Culinary Tourism Alliances Feast On™ designation program and her own sports tourism business.
