Creating Competitive Advantage is presented by Todd Broadman. No privately-run business - large or small - can realistically claim, "I don't really need a big advantage over my competition for long-term success." This workshop confronts the realism of your market head-on - that creating advantage is essential. You will explore the need to create core competencies that mean something to your customers and raise market awareness to help you become a strategist - not a run-of-the-mill tactician. The workshop format will be highly participatory.