Sustaining competitive advantage is presented by Todd Broadman. This workshop will bring together the elements of "Creating Competitive Advantage" and help you grow the roots of your small business's strategic advantage. The central question you will explore is, "With the many forces that effect my business, how do I sustain a market advantage?" You will take a look at what those forces are and also how various firms have succeeded (or not succeeded) in dealing with them. Come prepared to share what market forces impact the viability of your small business - the format will be highly participatory.